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In April 1996, seven USAID-financed providers of assistance organized themselved into the Firm Level Asssistance Group (FLAG) to coordinate service delivery to Bulgarian enterprises, thus becoming the primary Implementers of all USAID firm level assistance for seven years. FLAG co-ordinated marketing advisory and training services, conducted analysis, delivered integrated service packages to Bulgarian enterprises. FLAG's objectives included: strengthening Bulgarian private companies through direct, firm-level assistance as a way to increase their competitiveness; support to change-oriented enterprises in the agriculture sector and firms with export operations across several business sectors.