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Poll Shows Increased Public Awareness of USAID in Bulgaria
08.Nov.2007
Public opinion polling conducted in late October by the research firm MBMD on behalf of USAID revealed that public awareness in Bulgaria about USAID has increased dramatically in six months since the last poll was conducted. The increase is most likely attributable to the USAID Bulgaria public awareness campaign that ran from mid-September to late October and included print, internet, TV and radio ads.
To the question “Are you aware that the US is providing technical and financial assistance to Bulgaria,” in May 2007, 12.6 percent of those polled answered yes, while in October, 24.8 percent said yes. To the question “Are you familiar with the activity of USAID in Bulgaria,” in May 2.6 percent said yes; in October, 12.3 percent said yes. In the October poll, twenty-five percent of respondents recognized the USAID logo. Fifty-three percent of respondents said that knowing that the American people have provided more than $600 million in aid to Bulgaria improved their opinion of the United States.
The poll surveyed 1,208 Bulgarian citizens of voting age in face-to-face interviews.
To the question “Are you aware that the US is providing technical and financial assistance to Bulgaria,” in May 2007, 12.6 percent of those polled answered yes, while in October, 24.8 percent said yes. To the question “Are you familiar with the activity of USAID in Bulgaria,” in May 2.6 percent said yes; in October, 12.3 percent said yes. In the October poll, twenty-five percent of respondents recognized the USAID logo. Fifty-three percent of respondents said that knowing that the American people have provided more than $600 million in aid to Bulgaria improved their opinion of the United States.
The poll surveyed 1,208 Bulgarian citizens of voting age in face-to-face interviews.