News

USAID Bulgaria has launched the second phase of its final public awareness campaign with a more focused approach aimed at youth and business audiences. In addition to featuring USAID internet banners on popular lifestyle, entertainment and social networking sites, USAID will also launch a “traffic campaign” using the Pay Per Click advertising model, which is relatively new to Bulgaria. When internet users on certain sites type in one of numerous specified keywords, a sponsored link will appear next to or above the search engine results. The internet campaign launched on February 21 and will run over a six-week period. Concurrently, USAID radio spots will run on radio stations Vesselina, Darik, and Radio 1.